Aim and Objectives of the Program
A wide variety of employment prospects exist in a range of small, medium and large organisations, in the private and public sectors. Specific fields in which students may commence a Marketing career include: product management; market research; business to business Marketing; Marketing communications; retailing; direct Marketing; sales; advertising; public relations. Past Marketing graduates have enjoyed outstanding employment rates
Admission requirements
Recommended GCEs: Or “O” level, “A” Level Holder
Student who did not meet the entry requirements need to sit for entry-test.
Modules:
Semester 1:
MK101 Basic Marketing
MK102 Accounting 1
MK103 Macroeconomics
MK104 Business Accounting
MK105 Business Computing |
Semester 2:
MK106 Business Statistics
MK107 Prices and Markets
MK108 Business Law
MK109 Marketing Research
MK110 Advertising and Promotion |
Semester 3:
MK111 Introduction to Organisation Behavior
MK112 Business Information Systems (eCommerce)
MK113 Distribution Channel
MK114 Business Framework
Mk115 Business Ethics |
Semester 4:
MK116 Selling and Sales Operations
MK117 Marketing Communication
MK118 Customer Relationship Management
MK119 Buyer Behavior
MK120 Service Marketing |
|
